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The End of Cigarette Sponsorships Effective October 1st, 2003, a federally mandated legislation, bill C-42 made it illegal for tobacco companies to provide sponsorship to artistic, cultural or sporting events or facilities (Parliamentary Research Branch, 1998)

The University of North Carolina Press

Federal Register 89 , 2218222196 (2024)

"Life's but a leaf adroitly rolled, And time's the wasting breath, That, late or early, we behold Gives all to dusty death

Moreover, many brands believe that these warnings infringe on intellectual property rights in the World Trade Organization and other international trade agreements